HR BREWHOUSE Engage and develop our people The right people, leadership and culture are crucial for business success. How we engage and develop our people has never been more important. In this rapidly changing world, our employees are also expecting intuitive digital tools to manage business and their careers. Delivering to this expectation is part of our digital journey. 'heineken An inclusive mind-set in all that we do Digital transformation Digital HR tools to empower employees Enriching the employee experience O Q, Report of the Executive Board Report of the Supervisory Board Inclusion Diversity Ambassador Workshop As part of our Inclusion and Diversity (I&D) strategy we have created a global community of more than 80 local I&D ambassadors. The ambassadors work with their leadership teams and help them understand and respond to local I&D opportunities. They also help drive I&D action plans in their local market. To kick off their role, we invited each country's ambassador to a week-long programme where they were trained on key practical skills to help support their local management teams, thanks to an I&D toolkit specifically designed for our ambassadors. HEINEKEN HR Brewhouse in Singapore HEINEKEN ran its first ever 'HEINEKEN HR Brewhouse' in October 2019, a technology competition where 106 HR tech companies submitted 143 applications. 12 lucky finalists made their way to Singapore to pitch solutions to four pre-identified H R challenges that H EINEKEN faces today. The challenges focused on 'Recruiting for Superstars', 'Seamless Onboarding Transitions', 'Employee Engagement', and a 'Wild card' category. Heineken N.V. Annual Report 2019I19 Financial Statements Sustainability Review Other Information Inclusion and diversity are essential for our future success. In this age, when everything is connected and becoming more volatile, ambiguous and unpredictable, diversity enables creativity, agility and resilience. We are focused on developing inclusive leadership capabilities throughout our organisation, and to embrace the cultural diversity of each of the countries we operate in, we built a global ambassador community. In addition, the Women's Interactive Network (WIN) supports the career development of our female talent. We measure progress of our Inclusion and Diversity (I&D) ambition through our people plans and climate survey. We realise the key to transforming our business successfully for the digital world is our people. We have started to define the plans needed to organise digital activities across our operating companies as well as design an approach to upskill our workforce to be successful in a digital age. Early in 2018 we launched the three-year EMPOWER programme. The programme brings one global, digital HR system, called MyHR, to all of our employees around the world. In this way, we have created a platform that is centred on our people and helps us to become fully employee- centric and people-insights led within HEINEKEN. Data and insights help employees and managers better support career development as well as manage their professional and personal data directly from their PC or smartphone. MyHR is our core digital global HR tool covering reward, recruitment, learning, performance, and career aspirations. By using it, employees across HEINEKEN can manage all of their data, careers and teams in one system. The implementation of MyHR progressed as planned. At the end of 2019, everyone in Asia Pacific, the Americas, and Africa, Middle East region received access to MyHR. All of our European operating companies will adopt the new ways of working by the end of 2020. In 2019 we revised our climate survey as part of our global employee engagement strategy. Results are now sent directly to managers, along with interactive dashboards to allow them to explore key insights and make it easier for action planning and follow up. Over 75,000 employees from 78 operating companies provided feedback, resulting in a 91% response rate. Our key measures at the global level remain very positive. Employee Engagement and Performance Enablement are 87% and 80% respectively, which is an increase in 3% for both categories. Both scores are well above the external benchmarked norm.

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