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Brew a Better World
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Sustainable development is how we, as a business and as individuals, seek to
make a positive impact and contribute to the UN Sustainable Development
Goals (SDGs). Ensuring our business contributes to improving the environment,
local communities and society as a whole is amongst our top priorities.
Drop the C: looking to the future
Drop the C
Every Drop
Advocating responsible consumption
Safety
O O Qs
Report of the Executive Board
Report of the Supervisory Board
The largest on-site solar panel brewery
in the world
In October 2019, our 's-Hertogenbosch brewery in
the Netherlands inaugurated its new solar panel roof.
With 16,569 on-site solar panels, this is now the largest
on-site solar powered brewery in the world.
It covers an area equivalent to eight football pitches.
HEINEKEN's company carbon footprint1
Cooling Other
cooling emissions
our products including
in shops employee
and bars commuting,
business
travel, land
and buildings
Agriculture
raw materials
cultivation
Processing
raw materials
malting
process,
and adjuncts
Beverage
production
brewing
our beers
and making
our ciders
Packaging
production
of packaging
materials
Logistics
transport
and handling
of materials
and finished
products
In 2018, we set an ambitious goal to use 70% electric
and thermal renewable energy to power our production
operations by 2030.
In 2019, we joined the Science Based Targets initiative
and committed to set science based carbon targets for our
entire value chain, in line with what is needed to help limit
climate change to well below two degrees.
We will launch the next phase of Drop the C in 2020 with
the announcement of 2030 targets for packaging, logistics,
cooling, processing and agriculture.
1 Based on 2018 data.
Understanding our carbon footprint
We first calculated the carbon footprint of our products in
2010. In 2019, to drive improvements in the right areas,
we calculated our full company carbon footprint for the
first time.
In line with the Greenhouse Gas (GHG) Protocol, our new
carbon footprint calculation covers the CO2 emissions
linked to our products and other activities, including
employee commuting and work-related travel, capital
goods and investments.
Read more about
Drop the C on page 128
Heineken N.V. Annual Report 2019 O
Financial Statements Sustainability Review Other Information
We continue our mission to meet, and exceed where
possible, our 2020 Brewing a Better World targets.
There were some notable highlights in 2019, with
more to do in certain areas. We are now planning
our sustainable development strategy for 2030.
Today, HEINEKEN runs five of the world's 10 largest
on-site solar powered breweries. We have 29
renewable energy projects underway around the
world looking at how we can harness the power
of wind and solar energy, biomass and biogas.
In 2019, Schladming in Austria became our second
brewery entirely powered by renewable energy.
We have achieved these results through Drop the
C, our company-wide programme which aims to
reduce our carbon footprint. Drop the C is now
embedded throughout the business and we are
making good progress.
We have been working to improve the energy
efficiency of our breweries since 2008. We are
ahead of our carbon reduction targets in production
and cooling and our distribution emissions are
decreasing as we work towards our target.
See page 128 for data on our
carbon emissions
Water is vital to our business; beer is 95% water and
great beer requires high quality water. Over the past
decade, we have lowered our water use by almost
a third. While we have surpassed our original 2020
target, we know that reducing water usage alone
is not enough in water-stressed locations. To keep
watersheds healthy and communities thriving, local
water users - including our own companies - must
replenish the water they use. This is the basis of our
water strategy - Every Drop. We continue to invest
time and money in activities like reforestation,
landscape restoration and water capture and
we work closely with other water users to protect
vital watersheds.
See page 124 to read more about our new water strategy,
Every Drop
We advocate that our products be consumed
responsibly. Since 2003, we have used the power
of brand marketing and sponsorship, such
as Formula 1™ and UEFA Champions League,
to make moderation cool.
In 2019, we spent over 10% of Heineken® media
budgets to promote When You Drive Never Drink
and other responsible consumption awareness
campaigns in more than 60 markets. We use data
analytics and research to measure consumer
reception to these messages.
In 2020, where legally possible, we will dedicate
all of our Formula 1™ branding on the race track
to Heineken® 0.0.
See page 137 for how we are making responsible
consumption cool
We believe that every single person who works
for HEINEKEN should benefit from a safe working
environment and return home safely at the end
of each day.
Our aim is to eliminate fatalities and serious
accidents from our business. In 2019, our accident
frequency significantly decreased. However,
despite our concerted efforts, 11 people lost their
lives while working for HEINEKEN. Clearly, we must
do more to keep people safe.
We also recognise that we cannot solve this issue
alone. A number of fatalities were caused by road
traffic accidents and external factors outside of
our direct control.
We will collaborate with relevant parties and
authorities to improve safety performance and,
at the same time, encourage and support our
employees and contractors to adopt the right
safety behaviours and culture.
See page 141 for details on our health and
safety performance
