Strongbow apple ciders
Refreshing a new generation
of consumers.
Deliver top line growth: Our global cider portfolio
HEINEKEN is the world's leading cider producer. We continue to shape
the development of the category, engaging consumers to discover a taste
for Cider through our global and local brand portfolios.
O O Qs
Report of the Executive Board^^^M Report of the Supervisory Board
The fastest growing
alcoholic beverage
in the world
Cider wins by offering consumers
unique taste variety and choice.
We have grown our complementary
portfolio of apple-centric brands
and line extensions.
iffiSÖBü»
Orchard Thieves: the
world's 'global to local' cider
Orchard Thieves grew strongly again
in 2019, with its global positioning that
flexes to be locally relevant. This has
been through a new global campaign,
'The Curious Fox', launched first in
Mexico and New Zealand. The fox is
encouraging consumers new to cider
to quench their curiosity.
Strongbow: Refreshing by Nature
Strongbow grew strongly again in 2019, led by success in key markets including
South Africa, Vietnam and Mexico. Based on success in the US, our Rosé Apple
Cider line extension has expanded with launches in over 10 new markets.
MinJ.IJJ'I
Financial Statements
Sustainability Review
Heineken N.V. Annual Report 2019
Other Information
