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'"öia Pale
Lagunitas
Born in North California in
1993, now available in over
35 markets globally.
lAGUNIiAS
O O Qs
Deliver top line growth: Our craft portfolio
Lagunitas' mission is to introduce the world to IPA. Its volume has doubled
in international markets, year-on-year.
H VI
Beer Speaks. People Mumble..
Be&r
Report of the Executive Board
Report of the Supervisory Board
Financial Statements
Sustainability Review
Heineken N.V. Annual Report 2019 O
Other Information
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Anitas brewing co^\^
Petaluma, Cauforni*
IPA for
all occasions
As Lagunitas grows
in popularity, so does
the range. As well
as its flagship I PA,
consumers can now
enjoy lighter, more
sessionable IPAs and
a seasonal range
of beers.
Connecting through conversation
Lagunitas has taken its much-loved Petaluma Brewery
orange couch on the road. The best stories from
the couch were used to shape the first global Lagunitas
campaign - "Beer speaks, people mumble".
Standing out with experiential innovation
Lagunitas creates unforgettable consumer experiences
through experimental innovation, with Beer Circus in six
countries, pop-up tap rooms in five markets and more
brewpubs to come in 2020.
Pr&d
