strefa
Advocating responsible consumption
Driving innovation fit)
in low- and \H/
no-alcohol category
O O Qs
Introduction Report of the Executive Board
Report of the Supervisory Board
Our contribution to the SDGs:
3.5 Strengthen the prevention of substance abuse
3B0DIEU1
mo mums
We believe it is important to offer choice to
consumers who do not want to, or cannot,
drink alcohol.
It drives us to continuously innovate in the area
of low- and no-alcohol (LONO) drinks to provide
a growing variety of brands that meet diverse
consumer needs and expectations.
Responsible marketing remains a key consideration
for this category. Our business is committed to
marketing non-alcoholic products only to adults
when the product is an extension of a brand
containing alcohol.
Our global LONO portfolio now includes 348 line
extensions across 123 brands.
By the end of 2019, LONO options made up 5.7%
of HEINEKEN's total global volume (2018: 5.5%).
Our Zero Zone range of LONO beverages caters
for different occasions to create a sustainable
long-term business.
In 2019, we continued the expansion of Heineken®
0.0. It is now available in 57 markets, an increase of
19 markets since last year.
We strengthened our 0.0% Radler offers with
breakthrough innovations like Dark Radler.
Across a growing number of countries and
brands, we offer greater 0.0% variety in beer
and energy drinks.
Looking ahead
In 2020, we will accelerate geographical expansion
of LONO categories with additional focus on malt
and increasing variety.
For more details on our low- and no-alcohol category,
see our website and case studies
Financial Statements
Sustainability Review
Heineken N.V. Annual Report 2019B^4^|
Other Information
Zero Zone
Zero Zone offers LONO choice in a compelling way
across thousands of outlets. Born in Poland and now
spanning across Europe and Russia, Zero Zone has
grown to become a bold, multi-company programme
reaching some 21 million consumers.
