Heineken® 0.0
Leading the way in non-alcoholic
beer in 57 markets in under
three years.
SALAD: CHECK.
GYM: CHECK.
BEER? CHECK.
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Deliver top line growth: Our low- and no- alcohol brands
The consumer landscape is changing as people seek healthier
and more natural non-alcohol beverages.
O O Qs
Introduction
Report of the Executive Board
Report of the Supervisory Board
Financial Statements
Sustainability Review
Heineken N.V. Annual Report 2019
Other Information
Heineken® 0.0 available in draught
To accelerate the opportunity in bars and restaurants,
Heineken® 0.0 is now available on Blade in 11 markets.
Blade is our countertop eight litre keg draught system.
It has increased the visibility of Heineken® 0.0 in the
on-trade, giving consumers the draught experience with
a zero alcohol beer.
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NOW YOU CAN.
NEW HEINEKEN 0.0
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"Now you can"
Heineken® 0.0's new advertising campaign positioned
surprising new drinking occasions for zero-alcohol beer
in the consumer consciousness - from after sport and at
lunchtime to during work and, of course, on a night out.
Global expansion of our low-
and no-alcohol portfolio
Our low- and no-alcohol portfolio of brands
continues to grow at scale with some 348 line
extensions across 123 brands. We offer consumers
on all continents a wide range of zero alcohol
beers, radlers, malt, malt based energy drinks
and brewed soft drinks.
Heineken
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