Desperados
A brand that ignites
the party spirit.
Deliver top line growth: International brands
In 2019 Desperados celebrated its 11th consecutive year of growth thanks to
strong sales in existing markets and new launches in six markets. Desperados
is now available in over 80 countries across the world. We offer consumers
a complementary range of brand line extensions with different flavours for
various consumption occasions.
-
Report of the Executive Board
Report of the Supervisory Board
Distinctive new packaging
Desperados' new packaging takes inspiration from party
posters, using torn fly posters to create a unique look and
party appeal.
The design approach was applied across all line extensions
and throughout communications, making the brand
consistently impactful and memorable.
Putting consumer inspiration
at the heart of its campaigns
Desperados has given consumers the opportunity
to co-create parties through its experiential platform,
Epic Parties Imagined by You.
In bringing people's party ideas to reality, 280 unique
assets were made in 2019. Seven epic parties were thrown,
culminating in six times more coverage than Desperados'
most successful previous campaign, Deep House.
Financial Statements
Sustainability Review
Heineken N.V. Annual Report 2019 O
Other Information
