Our business priorities The HEINEKEN strategy is built around four business priorities for action. They are designed to enable the Company to win in the marketplace, focus on the long-term sustainability of our business and continue delivering growth and shareholder value. Deliver top line growth r Drive end2end performance Engage and develop our people Brew a Better World Our four business priorities Heineken N.V. Annual Report 2018! 08 Introduction Report of the Executive Board Report of the Supervisory Board Financial Statements Sustainability Review Other Information Further information: Page 09 Further information: Page 16 Further information: Page 19 Further information: Page 17

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2018 | | pagina 9