Our business priorities
The HEINEKEN strategy is built around
four business priorities for action.
They are designed to enable the
Company to win in the marketplace,
focus on the long-term sustainability
of our business and continue delivering
growth and shareholder value.
Deliver top
line growth
r Drive
end2end
performance
Engage
and develop
our people
Brew a
Better World
Our four
business
priorities
Heineken N.V. Annual Report 2018! 08
Introduction
Report of the Executive Board
Report of the Supervisory Board
Financial Statements
Sustainability Review
Other Information
Further information:
Page 09
Further information:
Page 16
Further information:
Page 19
Further information:
Page 17
