91 Notes to the Consolidated Financial Statements (continued) 15. Intangible assets - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Brands, customer-related and contract-based intangibles Impairment tests for cash-generating units containing goodwill Report of the Report of the Financial Sustainability Other Introduction Executive Board Supervisory Board Statements Review Information Heineken N.V. Annual Report 2017 In millions of Note Goodwill Brands Customer- related intangibles Contract-based intangibles Software, research and development and other Total Cost Balance as at 1 January 2016 11,731 4,577 2,527 1,101 605 20,541 Changes in consolidation and other transfers 25 1 15 19 60 Purchased/internally developed 1 2 12 94 109 Disposals (2) (4) (6) Effect of movements in exchange rates (320) (188) (99) (10) (19) (636) Balance as at 31 December 2016 11,436 4,391 2,443 1,122 676 20,068 Balance as at 1 January 2017 11,436 4,391 2,443 1,122 676 20,068 Changes in consolidation and other transfers 919 656 112 86 9 1,782 Purchased/internally developed 3 10 125 138 Transfer (to)/from assets classified as held for sale (3) (3) Disposals (6) (1) (12) (7) (26) Effect of movements in exchange rates (737) (357) (219) (113) (21) (1,447) Balance as at 31 December 2017 11,612 4,689 2,334 1,095 782 20,512 Amortisation and impairment losses Balance as at 1 January 2016 (407) (571) (808) (202) (370) (2,358) Changes in consolidation - - - - - - Amortisation charge forthe year 11 (110) (147) (53) (58) (368) Impairment losses 11 (1) (11) (12) Disposals 3 3 Effect of movements in exchange rates 26 58 (9) 16 91 Balance as at 31 December 2016 (407) (656) (908) (264) (409) (2,644) Balance as at 1 January 2017 (407) (656) (908) (264) (409) (2,644) Changes in consolidation 3 4 (20) (13) Amortisation charge forthe year 11 (124) (144) (52) (60) (380) Impairment losses 11 Reversal impairment losses 11 11 11 Disposals 6 6 Effect of movements in exchange rates 42 79 42 15 178 Balance as at 31 December 2017 (407) (738) (959) (270) (468) (2,842) Carrying amount As at 1 January 2016 11,324 4,006 1,719 899 235 18,183 As at 31 December 2016 11,029 3,735 1,535 858 267 17,424 As at 1 January 2017 11,029 3,735 1,535 858 267 17,424 As at 31 December 2017 11,205 3,951 1,375 825 314 17,670 The main brands capitalised are the brands acquired in various acquisitions such as Fosters, Strongbow, Lagunitas, Dos Equis, Tiger and Bintang. The main customer-related and contract-based intangibles relate to customer relationships with retailers in Mexico and Asia Pacific (constituted either by way of a contractual agreement or by way of non-contractual relations) and reacquired rights. Forthe purpose of impairment testing, goodwill in respect of Europe, the Americas (excluding Brazil) and Asia Pacific is allocated and monitored on a regional basis. For Brazil and subsidiaries within Africa, Middle East and Eastern Europe and Head Office, goodwill is allocated and monitored on an individual country basis. The carrying amounts of goodwill allocated to each (group of) CGU(s) are as follows:

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