Strong performance and progress 218.0mhl €21,908m 17.2% 36.0mhl €3,759m €2,247m 42% 04 We delivered strong top-line and bottom-line performance in 2017 reflecting volume, revenue and profit organic growth across all regions. Financial and operational highlights Consolidated beer volume Revenue (beia) Operating profit (beia) margin Heineken® volume1 Operating profit (beia Net profit (beia) Sustainability highlights Water consumption Carbon emissions Sourcing locally Responsible consumption Report of the Report of the Financial Sustainability Other Introduction Executive Board Supervisory Board Statements Review Information Heineken N.V. Annual Report 2017 (in millions of hectolitres) 2017 218.0 2016 200.1 2015 188.3 2014 181.3 2013 178.3 (in millions of 2017 21,908 2016 20,792 2015 20,511 2014 19,257 2013 19,203 (in percentages) 2017 17.2 2016 17.0 2015 16.5 2014 16.2 2013 15.3 1 Heineken® volume is now total volume including the Netherlands. Further information on our financial performance: 1 Pages 26-30 |U| (in millions of hectolitres) (in millions of 2016 3,540 2114 3,381 2014 3,129 2013 2,941 (in millions of Decrease in water consumption (hl/hl) in our breweries since 2008 Decrease in carbon emissions (kg CO2-eq/hl) from production since 2008 Further information on our sustainability performance: Pages 133-154 of our agricultural raw materials used in Africa and the Middle East sourced locally of total Heineken® media spend was dedicated to responsible consumption campaigns, in 71%1 of operating companies in scope 1 Estimate.

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2017 | | pagina 6