162 Shareholder Information Investor Relations Ownership structure Heineken N.V. shares and options Market capitalisation Heineken N.V. Share distribution comparison year-on-year Heineken N.V. shares* Heineken N.V. share price Dividend per share In Report of the Executive Board Report of the Supervisory Board Financial Statements Sustainability Review Other Information Heineken N.V. Annual Report 2017 HEINEKEN takes a proactive role in maintaining an open dialogue with shareholders and bondholders, providing accurate and complete information in a timely and consistentway. The Company does this through media releases, the Annual Report, presentations, webcasts, investor conferences and regular briefings with analysts, fund managers and shareholders. Heading the HEINEKEN Group, Heineken Holding N.V. is no ordinary holding company. Since its formation in 1952, the objective of Heineken Holding N.V., pursuant to its Articles of Association, has been to manage and/or supervise the HEINEKEN Group and to provide services for Heineken N.V. The role Heineken Holding N.V. has performed for the HEINEKEN Group since 1952 has been to safeguard its continuity, independence and stability and create conditions for controlled and steady growth of the activities of the HEINEKEN Group. The stability provided by this structure has enabled the HEINEKEN Group to remain independent and to rise to its present position as the brewer with the broadest international presence and one of the world's largest brewing groups. Every Heineken N.V. share held by Heineken Holding N.V. is matched by one share issued by Heineken Holding N.V. The dividend payable on the two shares is identical. Historically, however, Heineken Holding N.V. shares have traded at a lower price due to technical factorsthat are market-specific. Heineken Holding N.V. holds 50005% of the Heineken N .V. issued shares. LArche Green N .V. holds 52599% of the Heineken Holding N .V. shares The Heineken family holds 88.86% of LArche Green N.V. The remaining 11.14% of LArche Green N.V. is held by the Hoyer family Mrs. de Carvalho- Heineken also owns a direct 0.03% stake in Heineken Holding N.V. Heineken N.V. shares are traded on Euronext Amsterdam, where the Company is included in the main AEX Index. The shares are listed under ISIN code NL0000009165. Prices forthe ordinary shares maybe accessed on Bloomberg underthe symbol HEIA.NAand on the Reuters Equities 2000 Service under HEIA.AS. Options on Heineken N.V. shares are listed on Euronext Amsterdam. In 2017, the average daily trading volume of Heineken N.V. shares was 654,537 shares. On 31 December 2017, there were 570,194,195 shares of €1.60 nominal value outstanding (excluding own shares held by the company). At a year-end price of €86.93 on 29 December 2017, the market capitalisation of Heineken N.V. on the balance sheet date was €49.6 billion. Year-end price €86.93 29 December 2017 Highest closing price €89.20 27 July 2017 Lowest closing price €69.23 31 January 2017 Based on free float (excluding the holding of Heineken Holding N.V. and FEMSA in Heineken N.V.). Based on 238.3 million shares in free float. 26.3% 2.1% In Euronext Amsterdam 2017 2016 2015 2014 2013 2012 0 10 20 30 40 50 60 70 80 90 Share price range Year-end priceRAveragetrade in 2017: 654,537 sharesperday 86.93 14.7% 15.3% Netherlands 3.8% Retail 2.1% Unidentified 26.3% Americas 32.8% UK/Ireland 15.3% Restof Europe 14.7% Rest of World 5.0% Source: CMi2i estimate based on available information December 2017. 2017 2016 2015 2014 2013 2012 I 1.47 1.34 1.30 1.10 I 0.89 I 0.89

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2017 | | pagina 163