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Reporting basis and governance of non-financial indicators (continued)
Advocating responsible consumption
Promoting health safety
Report of the
Report of the
Financial
Sustainability
Other
Introduction
Executive Board
Supervisory Board
Statements
Review
Information
Heineken N.V. Annual Report 2017
Average level of compliance
of all operating
companies with four-step
Supplier Code Procedure
This KPI measures the overall performance over the four steps of our Supplier Code Procedure, per operating
company. Depending on the availability of the data, we calculate the operating company's overall performance
based on the average performance overthe four steps or based on the percentage of suppliers compliant with all
applicable steps. The reported compliance reflectsthe simple average of all operating companies in scope
Number of
contract terminations
Number of suppliers with which any commercial relationship ended, because:
a) they were unwilling to sign our Supplier Code
b) or refused to subscribe to EcoVadis
c) or refused to undergo a site audit
of operating companies
spending of media spend
for Heineken® in supporting
dedicated responsible
consumption campaigns
All expenses incurred for placing and broadcasting Heineken® brand dedicated responsible consumption campaigns
(either supporting 'Enjoy Heineken® Responsibly' or'When You Drive, Never Drink') amounting to a minimum of 10%
of their actual Heineken® media spend, per market. Scope: In 2017, we raised our ambition, going from 14 markets in
scopeto all operating companies selling Heineken® and investing media spend. Exceptions are companies operating
in 'dark markets'where above-the-line communication is not allowed according to regulations
Number of operating
companies have an active
and relevant partnership
aimed at addressing
alcohol-related harm
Working closely with third parties like local governments, NGOs and specialists, these partnerships address
alcohol-related harm on issues like underage drinking, drinking and driving, or excessive drinking. In scope are all
HEINEKEN operating companies with the exemption of those in Islamic countries, export markets, markets where
we have a Joint Venture and one minimal-volume market (Laos) where allocating resource is unrealistic. South Africa
is included as of 2017. Compared to last year's report, we have simplified and clarified definition and guidance of this
commitment for our operating companies. Active partnerships means: meaningful, substantive engagement over a
year or years, with each side benefiting and being challenged by the other. An active partnership should have a regular
cadence of communication and a regular schedule for collaborations or joint executions. A relevant alcohol partnership
is one that is responsive to the needs of the local community as identified by critical stakeholders and/or local trends
Low- and no-alcohol
All beer, cider, hop and/or malt based drinks with an ABV of 3.5% or less. This does not include soft drinks
Low- and no-alcohol as
of our global volume
Total low- and no-alcohol volume/Total consolidated beer and cider volume
Ingredients and nutrition
information on pack and
online for all our beer brands
in the EU
This involves beer brands produced and sold by HEINEKEN operating companies in the European Union.
Commitment is only applicable to consumer-facing products (bottles, cans). We committed to include ingredients
and energy values (kcal) per 100ml on pack, and additional information on fat, sugars, protein and salt online. Out
of scope are minimal volume brands (less than 1,000 hectolitres). We have expanded our target to our cider brands
and other beer brands around the world, for completion by 2018
Beer, Wine and Spirits
Producers' Commitments to
Reduce Harmful Drinking
HEINEKEN is a signatory to the Producers' Commitments to Reduce Harmful Drinking. This is managed by the
International Alliance for Responsible Drinking (IARD). The aim of the Producers' commitments, which run from
2013-2017, is to contribute as an industry to the global target set by the World Health Organization (WHO) of "at least
a 10% relative reduction in the harmful use of alcohol" by 2025. We take action in five key areas: under-age drinking,
marketing codes of practice, consumer information and product innovation, drinking and driving, and retailer support
Responsible Marketing Code
In 2015, we launched our renewed Responsible Marketing Code. This Code, which is fully in line with the Producers'
commitments, guides us in the way we market our products. These rules help everyone at HEINEKEN who is
involved in marketing and the sales of our products to ensure we do not contribute to excessive consumption or
misuse. The Code covers all communications channels, the most common being: packaging, point of sale, signage,
trade promotions, sponsorships, advertising, digital and social media
of Life Saving Rules action
plans implemented
Our 'Safety First' approach is focused on improving safety across the whole company. Our global strategy is
systematically addressing safety across the whole of the Company, with a particular focus on road safety. The 12
Life Saving Rules set out clear and simple 'do's and don'ts' for our highest-risk activities. All operating companies are
required to assess their safety performance and close any gaps through action plans. In 2016 an operating company
was compliant when an action plan was in place. In 2017 compliance is based on the number of actions implemented
Fatal accidents
All work-related fatal accidents of permanent, fixed-term ortemporary personnel (own staff and contractor personnel)
Accidents
An accident which resulted in permanent disability or which requires hospitalisation for more than 24 hours or
resulting in more than one lost day
Lost days
Lost days are counted from the first day after the case until the day the person returns to normal duties at work.
All calendar days are counted
Accident frequency
Number of accidents resulting in absence from work per 100 FTE.
This is an indicator of the state of health and safety at the workplace
Accident severity Number of days lost from work as a result of disabling injuries per 100 FTE
