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Sustainability Review (continued)
Deliver global industry commitments
Drive innovation in the low- and no-alcohol category
Increase transparency on ingredients and nutrition
Report of the
Executive Board
Report of the
Supervisory Board
Financial
Statements
Sustainability
Review
Other
Information
Heineken N.V. Annual Report 2017
2018 milestone
Deliver the Beer, Wine and Spirits Producers' industry
commitments by end of 2017 and report in 2018
on our actions in five key areas: underage drinking;
marketing codes of practice; consumer information
and product innovation; drinking and driving; and
retailer support.
For more information on our responsible marketing code,
see ourwebsite
Our progress in 2017
More to do
A report on the progress of commitments was
published in September 2017 and assured by KPMG.
Drawing on case studies from nine countries, it
highlights key lessons and insights and recognises
that, while progress has been made, there is still
much more to do.
The fifth and final progress report will be published
in 2018 by the International Alliance for Responsible
Drinking (IARD) -the industry body that
administers the commitments.
Looking ahead
In 2018, the current set of
commitments will come
to an end. We will remain
committed to promoting
responsible consumption
and will focus in particular
on the Digital Guiding
Principles (DGPs), which
are part of the Producers'
commitments. The DGPs
are aimed at strengthening
and expanding marketing
codes of practice on digital
platforms at a global level.
There are some occasions when consumers want
to enjoy the taste of an alcoholic drink, without the
alcohol. We offer consumer choice by providing low-
and no-alcohol brands.
In 2017, we successfully launched a 0.0 version
of our flagship brand Heineken® in 16 markets.
We have also seen strong performance on
innovations such as Sofi Malt in Ethiopia, Radler
Light in Slovakia and our first Hops Lemonade
launch in Austria.
By end of 2017, low- and no-alcohol options made
up 5.6% of HEINEKEN'stotal global volume.
Looking ahead
In 2018, we will accelerate the launch of
Heineken® 0.0% in additional markets
outside Europe.
View
case
study
online
Our 2018 commitment
Provide ingredient and nutrition information per
100 ml on pack and online for all beer brands19
produced and sold in the EU by 2017.
For all our cider brands produced and sold in the EU,
provide information on pack and online by the end
of 2018.
Our progress in 2017
On track
Our commitment to provide ingredients and
nutrition information on pack and online is ahead
of industry and regulation. We believe consumers
should be able to make fair comparisons between
different beverages.
By the end of 2017,100% of our beer brands in
scope had ingredients and nutrition information
on pack20 (2016:47%). 98% of brands also shared
information online21.
We raised our ambition by extending this
commitment to our cider brands and we are
working hard to comply by the end of 2018.
19 Imported low volume non-European brands are not in scope, as well
as no-and low-alcohol beer brands. Commitment is only applicable to
consumer-facing products (bottles, cans).
20 Label includes all ingredients, energy value (K1/kcal)/100ml,two out
of three alcohol related symbols and ABV content.
21 Branded website providing full ingredient and nutrition information
(energy; fat, saturates, carbohydrates, sugars, protein, salt).
Looking ahead
We will further raise our ambition and commit to provide
ingredients and nutrition information on pack or online
for our beer and cider brands around the world, by end
of 2018.
