Brew a Better World
ïrê
12
1 \Jif r v
Our business priorities (continued)
We believe that sustainability can help drive business success, and that
business can be a positive force for change. To achieve this we embed
sustainability within our business strategy and priorities.
We have made good progress towards achieving
our 2020 commitments but we need to do more
in some areas.
Stop and think
Report of the
Report of the
Financial
Sustainability
Other
Introduction
Executive Board
Supervisory Board
Statements
Review
Information
Heineken N.V. Annual Report 2017
We are setting our sights beyond 2020 as we
begin to raise our ambitions for the future. Our new
transformational programme 'Drop the C will significantly
reduce carbon emissions from across the business. It is
a challenging plan with ambitious targets for 2030
that will require open collaboration and game-changing
innovation from players covering the entire value chain.
In 2018wewill start a similar exercise for our water
ambitions beyond 2020, called 'Every Drop'.
We increased our efforts to make responsible
consumption cool-extending our commitment of
10% media spend for Heineken® responsible drinking
advertising from 14 operating companiesto all
consolidated companies1 selling Heineken®. We also
continued to innovate in the no-alcohol category with
the successful launch of Heineken® 0.0, offering a
great tasting, natural product without alcohol and
with less calories.
We reduced once again our accident frequency, but
were deeply saddened that 14 people lost their lives
while working within the HEINEKEN Company in
2017. Based on pilots in seven operating companies,
we decided to make telematics mandatory for all
Company-operated vehicles to monitor and improve
safe driving behaviour.
Brewing a Better World continues to inspire our brands,
like Tiger and Tecate,to align their purpose with some of
the big issues affecting society. The Heineken® Worlds
Apart campaign in the UK used the power of our global
brand to inspire positive social change. At a time when
people feel openness and tolerance in society is under
threat, our social experiment resonated with millions
of people - not just in the UK but worldwide.
As we continue our journey to embed Brewing
a Better World in the business agenda, we are
engaging our leaders through the introduction of a
balanced scorecard that will better monitor and drive
performance across our non-financial indicators.
We particularly value our ongoing collaboration and
dialogue with stakeholders-including NGOs, investors,
government ministries and many others. They help us
to learn and improve our approach around key issues
such as human rights and environmental protection.
We will continue this dialogue in developing our
sustainability actions beyond 2020, helping to achieve
the UN Sustainable Development Goals.
For more on our Brewing a Better World commitments and
1^1 performance, please turn to the Sustainability Review on page 133.
More in-depth information can be found in the sustainability section
of our Company website.
case
study
online
Green Corridor
HEINEKEN, Nedcargoand the Port of
Rotterdam Authority are taking steps
towards a 'green corridor'. Together with
other parties, we want to make the
logistic activities between Alphen aan
den Rijn and the port of Rotterdam
climate neutral.
10% of Heineken® media spend is on
ads that actively promote moderation.
The ads often show people choosing not
to drink our beer. A bold move for a beer
brand. But by being bold, we are making
people stop and think.
Tiger helping Tigers
Stayi ng true to its name, Tiger Beer
embarked on an ambitious six-year
global partnership with the WWF
network to create a global movement
and help double the number of wild
tigers by 2022.
case
study
online
t stuc
online
Mexico: circular brewing
Our new brewery in Meoqui, Chihuahua
(Mexico) started operations in January
2018. Its design is based on circular
practices, including recycling wastewater
to be used in non-product applications,
reusing brewer's grain as cattle feed
and recovering waste heat from the
neighbouring glass factory to be used
in the brewing process.
1 Exceptions are companies operating in 'dark
markets' where above-the-l ine communication
is not allowed according to regulations.
