135
Sustainability Review (continued)
Advocating responsible
consumption
Promoting
Health Safety
Growing with
Communities
3 4 6 8
Report of the
Report of the
Financial
Sustainability
Other
Introduction
Executive Board
Supervisory Board
Statements
Review
Information
Heineken N.V. Annual Report 2017
UN Sustainable
Development Goals
ill Hi;
On track
0 More to do 0 Off track
Supporting SDG
Beer is a natural fermented drink, that
when enjoyed in moderation can be part
of a balanced lifestyle. But there are clear
health and behavioural risks when alcohol
is not consumed responsibly. For some
people and on some occasions, it is better
not to drink at all. We are committed to
responsible consumption and use the power
of the global Heineken® brand to make
moderation cool. This year, we raised our
ambition by directing 10% of media spend
to promoting responsible drinking across all
operating companies6 selling Heineken®,
with a special eye on 'When You Drive,
Never Drink.'
As well as being asignatoryto the
Commitments to Reduce Harmful
Drinking, we are involved in partnerships
in markets around the world.
We are also an advocate for increased
consumertransparency and we aim
to provide ingredients and nutrition
information on pack or online for our
beer and cider brands by 2018, ahead of
the industry. We offer consumer choice by
providing low- and no-alcohol brands and
launched Heineken 0.0 in 2017.
2020 Commitment
Progress 2017
10% of Heineken® media
budget invested in responsible
consumption advertising
Partnerships to address
alcohol abuse
Deliver global industry
commitments
Ingredients and nutrition on
pack and online
6 Exceptions are companies operating in'dark markets'where
above-the-line communication is not allowed according
to regulations.
For more information about our progress in 2017:
See pages 142-143
Supporting SDG
The safety of our people and those we work
with is everything and it requires constant
attention. Our goal is simple: zero fatalities
and we want 'Safety First'to be our number
one company behaviour. To achieve it, we
launched the 12 HEINEKEN Life Saving
Rules in 2016. They set out clear and
simple 'do's and 'dont's' for our highest-risk
activities. These must be followed across
all our operations and our companies are
required to assess their safety performance
against these goals and invest in projectsto
close any gaps.
But the challenges are complex. Most of
our work-related accidents and fatalities
happen outside our production sites
when people are travelling or distributing
our products. These are less controlled
environments. Our global strategy isto
systematically address safety across the
whole of the Company, with a particular
focus on road safety. Operating companies
are required to have at least one road safety
officer per 50 vehicles and, along with
defensive driving training, we are making
telematics mandatory for all company
operated vehicles.
2020 Commitment
Progress 2017
100% Life Saving Rules
implemented
Reduce accident frequency
by 20%
For more information about our progress in 2017:
See page 144
Supporting SDG
We have an opportunity to use our
business as a positive force for change.
Helping communities prosper is good for
society, and it is also good for HEINEKEN.
Our biggest contribution is through our
core business; the jobs we create, the
businesses we support and the taxes
we pay. We believe responsible tax
behaviour is an essential element of our
sustainability strategy.
Our social investments are based on three
building blocks:
- Direct local contributions to
community projects: from improving
safe water supply for communities
vulnerable to climate change in Vietnam,
to building shelters for women who are
survivors of domestic violence in Mexico,
- Shared value projects: creating social,
economic and environmental value,
for example through our local sourcing
projects in Africa and elsewhere,
- The HEINEKEN Africa Foundation:
investing in projects that address
maternal healthcare and water, sanitation
and hygiene, such as our partnership
to provide clean water to 3,400 people
in Burundi.
Since 1989 we have incorporated HIV/AIDS
prevention for our employees in Africa in
our medical programme, and since 2002
we provide lifelong antiretroviral medication
for HIV-positive employees and their
family members.
For more information about our progress in 2017:
See page 145