135 Sustainability Review (continued) Advocating responsible consumption Promoting Health Safety Growing with Communities 3 4 6 8 Report of the Report of the Financial Sustainability Other Introduction Executive Board Supervisory Board Statements Review Information Heineken N.V. Annual Report 2017 UN Sustainable Development Goals ill Hi; On track 0 More to do 0 Off track Supporting SDG Beer is a natural fermented drink, that when enjoyed in moderation can be part of a balanced lifestyle. But there are clear health and behavioural risks when alcohol is not consumed responsibly. For some people and on some occasions, it is better not to drink at all. We are committed to responsible consumption and use the power of the global Heineken® brand to make moderation cool. This year, we raised our ambition by directing 10% of media spend to promoting responsible drinking across all operating companies6 selling Heineken®, with a special eye on 'When You Drive, Never Drink.' As well as being asignatoryto the Commitments to Reduce Harmful Drinking, we are involved in partnerships in markets around the world. We are also an advocate for increased consumertransparency and we aim to provide ingredients and nutrition information on pack or online for our beer and cider brands by 2018, ahead of the industry. We offer consumer choice by providing low- and no-alcohol brands and launched Heineken 0.0 in 2017. 2020 Commitment Progress 2017 10% of Heineken® media budget invested in responsible consumption advertising Partnerships to address alcohol abuse Deliver global industry commitments Ingredients and nutrition on pack and online 6 Exceptions are companies operating in'dark markets'where above-the-line communication is not allowed according to regulations. For more information about our progress in 2017: See pages 142-143 Supporting SDG The safety of our people and those we work with is everything and it requires constant attention. Our goal is simple: zero fatalities and we want 'Safety First'to be our number one company behaviour. To achieve it, we launched the 12 HEINEKEN Life Saving Rules in 2016. They set out clear and simple 'do's and 'dont's' for our highest-risk activities. These must be followed across all our operations and our companies are required to assess their safety performance against these goals and invest in projectsto close any gaps. But the challenges are complex. Most of our work-related accidents and fatalities happen outside our production sites when people are travelling or distributing our products. These are less controlled environments. Our global strategy isto systematically address safety across the whole of the Company, with a particular focus on road safety. Operating companies are required to have at least one road safety officer per 50 vehicles and, along with defensive driving training, we are making telematics mandatory for all company operated vehicles. 2020 Commitment Progress 2017 100% Life Saving Rules implemented Reduce accident frequency by 20% For more information about our progress in 2017: See page 144 Supporting SDG We have an opportunity to use our business as a positive force for change. Helping communities prosper is good for society, and it is also good for HEINEKEN. Our biggest contribution is through our core business; the jobs we create, the businesses we support and the taxes we pay. We believe responsible tax behaviour is an essential element of our sustainability strategy. Our social investments are based on three building blocks: - Direct local contributions to community projects: from improving safe water supply for communities vulnerable to climate change in Vietnam, to building shelters for women who are survivors of domestic violence in Mexico, - Shared value projects: creating social, economic and environmental value, for example through our local sourcing projects in Africa and elsewhere, - The HEINEKEN Africa Foundation: investing in projects that address maternal healthcare and water, sanitation and hygiene, such as our partnership to provide clean water to 3,400 people in Burundi. Since 1989 we have incorporated HIV/AIDS prevention for our employees in Africa in our medical programme, and since 2002 we provide lifelong antiretroviral medication for HIV-positive employees and their family members. For more information about our progress in 2017: See page 145

Jaarverslagen en Personeelsbladen Heineken

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