Our impact on society:
From Barley to Bar
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Our ambition is to Brew a Better World from Barley to Bar,
connecting our activities to the UN Sustainable Development
Goals (SDGs) and COP21. This ambition is never complete.
We strive to improve year after year. Respecting people
and the planet is one of our core values. Brewing
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Heineken NV.
Report of the
Report of the
Financial
Sustainability
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Heineken N.V.
Report of the
Report of the
Financial
Sustainability
Other
Annual Report 2016
Introduction
Executive Board
Supervisory Board
Statements
Review
Information
Annual Report 2016
Introduction
Executive Board
Supervisory Board
Statements
Review
Information
Our journey begins and ends with
73,500 employees (FTE) in more than
70 countries who make every effort
to brew a better world.
Diversity and inclusivity are core to the
HEINEKEN culture. We're one of the most
culturally diverse companies in the world, with
53 nationalities represented among our
senior management. We now aim to build
our gender diversity which stands at 17%.
The HEINEKEN culture promotes a
stimulating work environment supported
by a clear Code of Business Conduct and
Employees' and Human Rights policy, which
guide our employees inside the company and
in their interactions with stakeholders. At the
end of 2016, more than 50,000 employees
had completed our Code of Business Conduct
training. Our anti-bribery training modules
were completed more than 11,000 times.
In addition, 86% of our employees completed
the 2016 HEINEKEN Climate Survey,
reflecting employee engagement scores
that are consistently higher
than the peer average.
In this way, we support SDG
Beer and cider are made
from natural ingredients,
and we source them with care.
An increasing share of our raw materials such
as barley, hops and bitter sweet apples are
sourced sustainably. We work with farmers
and partners to improve crop yields and
quality. In Africa, where barley is often not
available, we use local ingredients such as
cassava and sorghum. This creates shared
value with communities. Our Supplier
Code sets clear standards of responsibility
for our suppliers.
In this way, we support SDG
1 2016 information will be published
on the HEINEKEN website by the end
of March 2017.
The art of brewing and cider-making
requires precision, and brewing at scale
requires significant investment.
HEINEKEN operates more than 165
breweries, malteries, cider plants and other
production facilities around the world. Our
processes use energy and water. We work
continuously to reduce our emissions in line
with the global commitments of COP21. In
absolute terms, we've reduced CO2 emissions
by 5% since 2008, despite having grown
business volumes by 52% during that time.
By-products such as spent grains are used
for cattle feed, and packaging waste is
recycled into new products. In 20151, 71 out
of 159 of our production facilities sent virtually
zero waste to landfill. In 2016, we rolled
out the 'zero waste' programme to support
other sites to achieve zero waste
to landfill by 2020 as well. j[ s»
In this way, we support SDG
HEINEKEN products are consumed in
bottles, cans and kegs, all of which have
an impact on the environment.
Packaging innovation is central to using
fewer resources and optimising recycling and
reuse. We will increasingly focus on packaging
because this is an area that requires a lot more
to be done. We see sustainable innovation as
an important business driver for growth and
a social and environmental prerogative.
In this way, we support SDG
We seek to make a positive contribution
to the communities where we live,
work and sell our products.
Our biggest influence is through the positive
impact of our business itself. In 2016,
HEINEKEN contributed almost EUR 10 billion
in taxes (including excise) and provided
over 73,500 direct jobs. In 2016, HEINEKEN
donated EUR 10 million to the endowment
fund of the HEINEKEN Africa Foundation,
increasing it to EUR 30 million in total.
In this way, we support SDG
The majority of our products are
produced in the countries where they
are consumed, which reduces the
environmental impacts of transport.
But we need to continue to carefully manage
our movement of supplies and products to
reduce our environmental impacts. Employee
and contractor safety is a top priority. We aim
to reduce our emissions from distribution in
Europe and the Americas by 20% by 2020.
In this way, we support SDG
Our brands are purchased and consumed
in bars, restaurants and via retailers
around the world. Because our products
are best served cooled, reducing emissions
from refrigeration is a high priority.
In 2016, we invested in 125,000 green fridges
to help customers reduce emissions.
Our draught system innovations are
reducing water, energy and waste when
our drinks are sold. We believe our products
should only be sold to consumers of legal
drinking age. We encourage our customers
to promote responsible consumption
and reduce harmful drinking.
In this way, we support SDG
Over 250 HEINEKEN brands bring
millions of people together every
single day. For generations, our
brands have been recognised for
their uncompromising quality.
We take that passion for quality to
everything we do and we believe in
using the power of innovation to exceed
consumer expectations. The expansion
of our low- and no-alcohol portfolio
offers greater choice. In 2016, HEINEKEN
generated EUR 2.2 billion in revenue through
innovation. Our major markets invested
more than 10% of their media spend on
Enjoy Heineken® Responsibly and 51 of our
operating companies implemented local
partnerships to address alcohol-related harm.
In this way, we support SDG
UN Sustainable
Development Goals
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