Brewing a Better World
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15
Our business priorities (continued)
We believe business growth and sustainability go hand
in hand. This is why sustainability is embedded in our
business strategy.
Advocating responsible consumption
Formula 1® provides a global platform to promote
our 'When You Drive, Never Drink' message.
Promoting health safety
Accident frequency continued to fall
for the third year in a row.
Water risk assessment
resulted in 13 breweries coming into our
^global water stewardship programme.
Growing with communities
Since 2009, we have invested EUR 4.3 million in
cash and EUR 15.8 million in equipment and people
through our Public-Private Partnership projects to
develop local sourcing in Burundi, dRc, Ethiopia,
Nigeria, Rwanda, Sierra Leone and South Africa.
Electric fleet
We rolled out new electric-powered trucks
for beer delivery in Amsterdam.
Heineken NV.
Report of the
Report of the
Financial
Sustainability
Other
Annual Report 2016
Introduction
Executive Board
Supervisory Board
Statements
Review
Information
Our brands combine passion for quality with
respect for people and the planet. We believe
sustainable innovation is our generation's
biggest challenge and opportunity.
Brewing a Better World directly supports
the UN Sustainable Development Goals
and inspires our brands to step up and
take action.
We are making good progress towards our
2020 commitments and we value continued
conversations with stakeholders.
For more on our Brewing a Better World
commitments status, please turn to
the Sustainability Review on page
135. More in-depth information can
be found in the sustainability section
of our Company website.
Brewing a Better World focuses on six areas:
(J) Protecting water resources
(J) Reducing CO2 emissions
(J) Sourcing sustainably
(J) Advocating responsible consumption
Further information on our
sustainability performance:
Pages 135-145
(J) Promoting health and safety
Growing with communities