Growing with
communities
28.3%
€22.9m
144
Sustainability Review (continued)
We believe it is important to contribute to the
communities in which we operate. We make our
greatest contribution through our business itself - by
creating jobs, supporting suppliers and paying taxes.
Creating economic and social impact
€749m
Investing in our communities
Heineken NV.
Report of the
Report of the
Financial
Sustainability
Annual Report 2016
Introduction
Executive Board
Supervisory Board
Statements
Review
Other
Information
We believe that responsible tax behaviour is an
essential element of our sustainability strategy.
We support stable, transparent and predictable
tax regimes that incentivise long-term
investment and economic growth. We also
support the principles that underpin the
OECD's work on Base Erosion and Profit Shifting
(BEPS), including country-by-country reporting
to the tax authorities. HEINEKEN is working to
ensure compliance with the new requirements.
effective income tax rate (beia)18
For more on our approach to tax,
see our website
Corporate income tax
paid by geographical region
I Europe
I Americas
Asia Pacific
Africa, Middle East and Eastern Europe
Total tax contribution
per category
Excise duties paid
Net VAT paid
Employee taxes paid
(including social security contributions)
Corporate income tax paid
Other taxes paid
Direct contributions
In 2016, HEINEKEN operating
companies contributed the equivalent
of EUR 22.9 million to local communities,
including cash donations, time, in-kind
donations and management costs.
More than 15,500 employees in
36 markets contributed an estimated
65,000 hours volunteering.
Total direct contributions by
our operating companies
2016
22.9
2015
23.6
2014
25.l"|
Shared value projects
Our local sourcing projects in Africa create
jobs, help to strengthen the agricultural
sector and improve the lives of rural
households over time. Between 2009 and
2016, we invested EUR 4.3 million and
EUR 15.8 million in equipment and people
through our Public-Private Partnership
projects. This excludes third party funding.
We base our support around three building blocks:
The HEINEKEN Africa Foundation
The HEINEKEN Africa Foundation
approved 11 new projects in 2016,
representing a total commitment of
EUR 1.2 million. Four projects will provide
safe drinking water to communities in
Burundi, South Africa and Democratic
Republic of Congo, and two will provide
ambulances to transport pregnant women
in Ethiopia. Since it was established in
2007, the Foundation has committed
EUR 8,1 million to 94 projects, of which
41 projects were still running in 2016.
HEINEKEN donated EUR 10 million
to the endowment fund, increasing
it to EUR 30 million in total.
For more detailed information on how we
contributed and where, see our website
and case studies
18 The effective income tax rate (beia) is different from the reported (IFRS) effective tax rate, which was 29.7% in 2016 (see page 90 of this 2016 Annual Report).