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Sustainability Review (continued)
Building partnerships to address alcohol abuse
More to do
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Deliver global industry commitments
Ingredients and nutrition information on labels
Heineken NV.
Report of the
Report of the
Financial
Sustainability
Other
Annual Report 2016
Introduction
Executive Board
Supervisory Board
Statements
Review
Information
Our 2020 commitment
- Every market in scope has and reports
publicly on a measurable partnership
aimed at addressing alcohol abuse.
Our 2018 milestone
- Operating companies representing
90% of sales volume report publicly
on a measurable partnership aimed at
addressing alcohol abuse.
Our progress in 2016
- 51 operating companies across 50 markets
have a partnership in place to address
alcohol-related harm.
- Of these, 69% have met our partnership
criteria, representing 81% of the consolidated
beer volume.
See the case study section of our website
for examples of our partnerships
Our 2018 milestone
- Deliver global industry commitments by end
of 2017 and report in 2018, taking actions in
five key areas: under-age drinking, marketing
codes of practice, consumer information
and product innovation, drinking and driving,
retailer support.
For more information on our responsible
consumption approach, see our website
Our progress in 2016
On track
- A collective report on the progress on these
commitments was published in July 2016
and assured by KPMG.
- A progress report for 2016 will be published
by IARD mid 2017.
- By end of 2016, low- and no-alcohol options
made up 6% of our total global volume.
Looking ahead
We continue the expansion of our low- and
no-alcohol portfolio. In 2017, we will launch
a 0.0 version of our flagship brand Heineken®.
Our 2016 milestone
- Provide ingredients and nutrition information
on pack for all our beer brands in the EU,
ahead of industry.
- Include a link on the packaging referring to a
website, where consumers can obtain further
information on fat, sugars, protein and salt.
Our progress in 2016
Partly achieved
- By the end of 2016, labels have been
changed for 47% of brands in scope15.
- For 37% of brands, these labels also display
a link to a website.
- Delivering this commitment isn't
straightforward due to the complexity of the
operation. We aim to achieve it before the
end of 2017, still ahead of the industry but
avoiding unnecessary waste by first using
existing stock.
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15 Imported low volume non-European brands
are not in scope.