Creating value and
sustainable growth
Our six
business
priorities
09
Our business priorities
The HEINEKEN strategy is built around six business
priorities designed to enable the company to win
in the marketplace, drive productivity and achieve
sustainable growth.
Brewing a
Better World
Drive end2end
productivity
Win in premium
led by Heineken®
Be commercially
assertive
Shape the
cider category
Lead by cool
marketing
and innovation
AQ
Heineken NV
Report of the
Report of the
Financial
Sustainability
Other
Annual Report 2016
Introduction
Executive Board
Supervisory Board
Statements
Review
Information
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