Creating value and sustainable growth Our six business priorities 09 Our business priorities The HEINEKEN strategy is built around six business priorities designed to enable the company to win in the marketplace, drive productivity and achieve sustainable growth. Brewing a Better World Drive end2end productivity Win in premium led by Heineken® Be commercially assertive Shape the cider category Lead by cool marketing and innovation AQ Heineken NV Report of the Report of the Financial Sustainability Other Annual Report 2016 Introduction Executive Board Supervisory Board Statements Review Information v /j """HllWWUWW^

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2016 | | pagina 10