€10,227 m 76.6mhl 40.7% 10.2mhl €l,196m 35.4% Europe "A year of good progress with several key markets gaining share in the premium segment. Continued innovation in our beer and cider portfolio, improved efficiency and greater leverage of our position as Europe's largest brewer helped drive top- and bottom-line growth." Revenue Revenue as of total Consolidated beer volume Key brands Consolidated beer volume as of total Heineken® volume in premium segment Operating profit (beia) Operating profit (beia) as of total Reportofthe Reportofthe Financial Other Contents Overview Executive Board Supervisory Board Statements Information Stefan Orlowski, President Europe AMSTEL rMfflift 21 Heineken N.V. Annual Report 2015

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2015 | | pagina 22