€10,227
m
76.6mhl 40.7%
10.2mhl €l,196m 35.4%
Europe
"A year of good progress with
several key markets gaining share
in the premium segment. Continued
innovation in our beer and cider
portfolio, improved efficiency and
greater leverage of our position as
Europe's largest brewer helped drive
top- and bottom-line growth."
Revenue
Revenue as of total
Consolidated beer volume
Key brands
Consolidated beer volume
as of total
Heineken® volume
in premium segment
Operating profit (beia)
Operating profit (beia)
as of total
Reportofthe Reportofthe Financial Other
Contents Overview Executive Board Supervisory Board Statements Information
Stefan Orlowski, President Europe
AMSTEL rMfflift
21 Heineken N.V. Annual Report 2015