19.8mhl 10.5%
€2/l83m
6.4mhl €702m 20.8%
Asia Pacific
Consolidated beer volume Consolidated beer volume
as of total
"Another exciting year for the region as we
expanded our regional footprint, including
opening a brewery in Myanmar. Volume
growth was led by an especially strong
performance of the Tiger brand. Despite
macroeconomic and regulatory headwinds
in a number of markets, we delivered solid
top- and bottom-line growth."
Key brands
Revenue Revenue as of total
Heineken® volume Operating profit (beia) Operating profit (beia)
in premium segment as of total
Reportofthe Reportofthe Financial Other
Contents Overview Executive Board Supervisory Board Statements Information
Frans Eusman, President Asia Pacific
20 Heineken N.V. Annual Report 2015