35.9mhl 19.1% €3,263 4.6mhl €579m 17.1% Africa, Middle East and Eastern Europe "Overall a challenging year for the region, largely due to tough macroeconomic conditions in Africa. Despite this, the depth of our portfolio and good progress with our innovation agenda helped to underpin solid performance. Whilst Nigeria was impacted by a weaker consumer environment we saw strong momentum in Ethiopia, and in Russia our premium brand portfolio continues to outperform the overall beer market." Consolidated beer volume Consolidated beer volume as of total Revenue Revenue as of total Key brands Heineken® volume Operating profit (beia) Operating profit (beia) in premium segment as of total Contents Overview Report of the Executive Board Report of the Supervisory Board Financial Statements Other Information Roland Pirmez, President Africa, Middle East and Eastern Europe 18 Heineken N.V. Annual Report 2015

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2015 | | pagina 19