35.9mhl 19.1%
€3,263
4.6mhl €579m 17.1%
Africa, Middle East
and Eastern Europe
"Overall a challenging year for the region,
largely due to tough macroeconomic
conditions in Africa. Despite this, the depth
of our portfolio and good progress with our
innovation agenda helped to underpin solid
performance. Whilst Nigeria was impacted
by a weaker consumer environment we saw
strong momentum in Ethiopia, and in Russia
our premium brand portfolio continues to
outperform the overall beer market."
Consolidated beer volume Consolidated beer volume
as of total
Revenue Revenue as of total
Key brands
Heineken® volume Operating profit (beia) Operating profit (beia)
in premium segment as of total
Contents
Overview
Report of the
Executive Board
Report of the
Supervisory Board
Financial
Statements
Other
Information
Roland Pirmez, President Africa, Middle East
and Eastern Europe
18 Heineken N.V. Annual Report 2015