^6.6mhl t9.8mhl
1
56.0mhl 35.9mhl
Regional Review
Europe
Asia Pacific
Americas
Africa, Middle East
and Eastern Europe
Wherever you are in the world, you are able
to enjoy one of our brands. We own, market
and sell more than 250 of them.
Consolidated beer volume
Consolidated beer volume
EUROPE
ASIA PACIFIC
AMERICAS
AFRTrA
MIDDLE EAST AND
EASTERN EUROPE
Consolidated beer volume
Consolidated beer volume
Reportofthe Reportofthe Financial Other
Contents Overview Executive Board Supervisory Board Statements Information
r,
The Company's new regional structure consists of four geographic regions: Africa, Middle East and Eastern Europe, Americas, Asia Pacific
and Europe. The changes from HEINEKEN's previous regional structure are the combination of the previous regions of Western Europe and
Central Eastern Europe to form a single Europe region, and the addition of Russia and Belarus to the previous Africa, Middle East region
to form a new Africa, Middle East and Eastern Europe region. The Americas and the Asia Pacific regions remain unchanged.
Read our regional announcement in full: theHEINEKENcompany.com
17 Helneken N.V. Annual Report 2015
