Excellent e0
iiiiii»
23,000
STREET
Driving
excellence
Be commercially
assertive
uutiet A
Execution
GSA Building a
FEET ON THE
4 world-class sales
mtm
USi
community
In 37 OpCos
outlets in
scope
Sales people trained
at Global Sales Academy
HEINEKEN is driving excellence in outlet
execution and ensuring availability, visibility,
and quality of our brands to win at point of sale.
GLOBAL ROLL-OUT
Common language... assessments... KPIs
BUILDING CAPABILITIES
Executing our
PICTURE OF SUCCESS'
Reportofthe Reportofthe Financial Other
Contents Overview Executive Board Supervisory Board Statements Information
HEINEKEN
Global Sales Academy
Sales Execution Mobile
GLOBAL WAY
OF WORKING
NEW SALES FORCE
TECHNOLOGY
2,700+
Read more at HEINEKEN:
I EXCELLENT OUTLET EXECUTION
•oo
SALES FORCE... PUTTING MORE
theHEINEKENcompany.com
14 Heineken N.V. Annual Report 2015
