JAMES BOND
Lead by cool
marketing innovation
Win with low
and no alcohol
Radler 2.0% in
45 markets
0.0% beer
109
76%
XJ.D bn
Rugby World Cup 2015
#CHAMPIONTHEMATCH
120 million fans
HEINEKEN is committed to being part of the
conversation with consumers and we continue
to unleash the power of our innovation, a core
part of our DNA.
ACROSS 5 CONTINENTS
Partnership with
Activated in
SPECIAL
EDITION
BOTTLES
now in 10 MARKETS
MARKETS
Most activated global Heineken® campaign Final watched by more than
Reportofthe Reportofthe Financial Other
Contents Overview Executive Board Supervisory Board Statements Information
CHAMPIONS
LEAGUE
markets activated
View our latest campaigns at HEINEKEN:
theHEINEKENcompany.com
Share of Voice
Worldwide Partner of biggest ever tournament.
13 Heineken N.V. Annual Report 2015
