FASTEST- Shape the cider category Strongbow® Apple Ciders locally produced Bulgaria, Nigeria, Singapore and Slovakia EXPANDING UK CIDER MARKET sold outside UK for first time HEINEKEN is the global leader in cider. With our established footprint, we are focusing on growing the cider category and creating a broader global cider portfolio. GROWING CIDER MARKETS Romania, USA and Ireland Strongbow® 2nd largest USA cider brand CLOUDY CIDER COMES ALIVE Strongbow® Cloudy Apple, Strongbow® Dark Fruits, Bulmers Zesty Blood Orange «/obal c\öe Growing Strongbow® Apple Ciders flavour portfolio internationally Reportofthe Reportofthe Financial Other Contents Overview Executive Board Supervisory Board Statements Information Discover how we are growing at HEINEKEN: theHEINEKENcompany.com 12 Heineken N.V. Annual Report 2015

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2015 | | pagina 13