FASTEST-
Shape the
cider category
Strongbow®
Apple Ciders
locally produced
Bulgaria, Nigeria,
Singapore and
Slovakia
EXPANDING UK
CIDER MARKET
sold outside
UK for
first time
HEINEKEN is the global leader in cider.
With our established footprint, we are focusing
on growing the cider category and creating
a broader global cider portfolio.
GROWING CIDER MARKETS
Romania, USA and Ireland
Strongbow® 2nd largest
USA cider brand
CLOUDY CIDER
COMES ALIVE
Strongbow® Cloudy Apple,
Strongbow® Dark Fruits,
Bulmers Zesty Blood Orange
«/obal c\öe
Growing Strongbow®
Apple Ciders
flavour portfolio
internationally
Reportofthe Reportofthe Financial Other
Contents Overview Executive Board Supervisory Board Statements Information
Discover how we are growing at HEINEKEN:
theHEINEKENcompany.com
12 Heineken N.V. Annual Report 2015