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HL
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TV 'ii
Our business priorities
fife
Win in premium
led by Heineken
ft
if) JSt
Shape the
cider category
Lead by cool
marketing innovation
Be commercially
assertive
Drive end2end
5 productivity
Brewing a Better World
HEINEKEN is focused on six business priorities. They
help us to achieve sustainable growth in all markets and
to create value out of our heritage, global scale, people,
brands and the green thread that unites us all around
the world, the Heineken® brand.
Reportofthe Reportofthe Financial Other
Contents Overview Executive Board Supervisory Board Statements Information
ImimM.Vi
10 Heineken N.V. Annual Report 2015
