Contents
Overview
Report of the
Executive Board
Report of the
Supervisory Board
Financial
statements
Other
information
Siep Hiemstra (Dutch; 1955)
President Africa Middle East
In 2011, appointed President Africa Middle East. Joined HEINEKEN in 1978. Between 1995
and 1998, he was Deputy Director Africa. In 1998, Siep was appointed Regional Director
SEA/Oceania with Asia Pacific Breweries Ltd. in Singapore. In 2001, he was appointed
Director of HEINEKEN Technical Services in the Netherlands and Regional President
HEINEKEN Asia Pacific in 2005, based in Singapore.
Jan Derek van Karnebeek (Dutch; 1967)
President Central and Eastern Europe Chief Sales Officer
In 2013, appointed President Central and Eastern Europe Chief Sales Officer. Appointed
President Central and Eastern Europe in 2012 Joined HEINEKEN in 1991. In 1999, he was
appointed Commercial Director HEINEKEN Slovak Republic. In 2001, he became General
Manager HEINEKEN Beer Systems in the Netherlands. From 2006 until 2009, he managed
HEINEKEN's joint venture business in Bulgaria and in 2009 became Managing Director
HEINEKEN Romania.
Alexis Nasard (Lebanese; 1966)
President Western Europe Chief Marketing Officer
In 2013, appointed President Western Europe Chief Marketing Officer. Joined HEINEKEN and
appointed Chief Commercial Officer in 2010. He spent 17 years with Procter and Gamble (P&G)
in senior marketing and general management roles, covering various geographies. From 2006,
Alexis was General Manager of the Personal Care business for Central and Eastern Europe,
the Middle East and Africa.
Sean O'Neill (British; 1963)
Chief Corporate Relations Officer
In 2005, appointed Chief Corporate Relations Officer. Joined HEINEKEN in 2004, following eight
years in senior roles within the alcoholic beverages sector. Prior to this, he held international
management roles in the UK, Russia, the Middle East and Australia for a global corporate affairs
and communication consultancy.
Stefan Orlowski (Australian; 1966)
President Americas
In 2013, appointed President Americas. Stefan joined HEINEKEN in 1998 as Sales, Marketing and
Distribution Director for Zywiec in Poland. From 2003 until 2005, Stefan was Chief Operating Officer
of Brau Union. In 2005, he became Managing Director of HEINEKEN Central and Eastern Europe.
In 2007, Stefan was appointed Group Commerce Director HEINEKEN. From 2009, he was Managing
Director HEINEKEN UK.
Roland Pirmez (Belgian; 1960)
President Asia Pacific
In 2013, appointed President Asia Pacific. Roland joined HEINEKEN in 1995. From 1995 to 1998,
he was Managing Director of HEINEKEN Angola. In 1998, he was appointed General Manager
Thai Asia Pacific Brewery Co. Ltd, Thailand and, in 2002, he became Chief Executive Officer
of HEINEKEN Russia. In 2008, he returned to Asia as Chief Executive Officer of Asia Pacific
Breweries Ltd (now Heineken Asia Pacific Pte Ltd) until the takeover by HEINEKEN.
Chris Van Steenbergen (Belgian; 1956)
Chief Human Resources Officer
In 2014, appointed Chief Human Resources Officer. Chris joined HEINEKEN from Royal DSM where
he was Executive Vice President Corporate HR. Prior to this, Chris spent more than 20 years in Senior
HR and operational roles including Chief Human Resources Officer Cad bury, President Europe Cad bury,
CEO of Quick Restaurants SA in Belgium and Managing Director Randstad Belgium.
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Heineken N.V. Annual Report 2014