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Contents
Overview
Report of the
Executive Board
Report of the
Supervisory Board
Financial
statements
Other
information
In millions of EUR
Note
Goodwill
Brands
Customer-
related
intangibles
Contract-
based
intangibles
Software,
research and
development
and other
Total
Balance as at 1 January 2014
(391)
(359)
(511)
(71)
(288)
(1,620)
Changes in consolidation
1
1
Amortisation charge for the year
11
(98)
(147)
(43)
(43)
(331)
Impairment losses
11
(16)
(2)
(18)
Disposals
2
(1)
1
Transfers to assets held for sale
21
(1)
20
Effect of movements in exchange rates
(5)
(13)
(29)
(1)
(48)
Balance as at 31 December 2014
(407)
(462)
(650)
(143)
(333)
(1,995)
Carrying amount
As at1 January 2013
10,743
4,043
1,922
757
223
17,688
As at 31 December 2013
10,016
3,492
1,599
609
218
15,934
As at1 January 2014
10,016
3,492
1,599
609
218
15,934
As at 31 December 2014
10,396
3,610
1,524
630
181
16,341
The carrying amount of our CGU in Tunisia has been reduced to its recoverable amount through recognition of a EUR16 million impairment
loss against goodwill and EUR2 million against brands.
Brands, customer-related and contract-based intangibles
The main brands capitalised are the brands acquired in 2008: Scottish Newcastle (Fosters and Strongbow), 2010: Cervecerïa Cuauhtémoc
Moctezuma (Dos Equis.Tecateand Sol) and 2012: Asia Pacific Breweries (Tiger, Anchor and Bintang).The main customer-related and
contract-based intangibles were acquired in 2010 and 2012 and relate to customer relationships with retailers in Mexico and Asia Pacific
(constituted either by way of a contractual agreement or by way of non-contractual relations) and reacquired rights.
Impairment tests for cash-generating units containing goodwill
For the purpose of impairment testing, goodwill in respect of Western Europe, Central and Eastern Europe (excluding Russia), the Americas
(excluding Brazil) and Asia Pacific is allocated and monitored on a regional basis. For other subsidiaries such as Brazil and subsidiaries within
Africa Middle East and Elead Office and other, goodwill is allocated and monitored on an individual country basis.
The carrying amounts of goodwill allocated to each (group of) CGU(s) are as follows:
In millions of EUR
2014
2013
Western Europe
3,377
3,246
Central and Eastern Europe (excluding Russia)
1,499
1,419
The Americas (excluding Brazil)
1,862
1,707
Brazil
83
82
Africa Middle East (aggregated)
491
482
Asia Pacific
2,604
2,364
Head Office and other (aggregated)
480
716
10,396
10,016
93
Heineken N.V. Annual Report 2014
