Report of the Report of the Financial Other Contents Overview Executive Board Supervisory Board statements information Risk description What we are doing to manage the risk Product safety and integrity HEINEKEN is committed to achieving the highest standards for integrity and safety of its products. Poor quality of any of its products may result in health hazards, reputational damage, lowervolumes and financial liabilities. Specific risks include: Accidental or malicious contamination Insufficient quality of products Cost of recalls Global production standards and governance, product Quality Assurance Recall and crisis procedures Global production material standards and governance Global and local supplier governance, including periodic suppliers review Company-wide sustainability programme, supported by EcoVadis self-assessment tool covering suppliers risk, production material risk and country risk Information security HEINEKEN's business relies heavily on its IT infrastructure. Failure of its IT system or a breach in the security infrastructure may lead to business disruption, loss of confidential information, financial and reputational damage. Specific risks include: Disruption of processes outsourced to shared service centres Unauthorised access Cybercrime Security breaches Reliability of key IT suppliers Strengthened information security policy Implementation and testing of continuity measures with our outsourcing partners Implementation of measures to secure confidentiality and integrity of data Back-up of core operating data with separate contingency systems Increased centralisation of IT systems allowing central enforcement of security measures Information Security Crisis Manual and Threat Level Management Standard Social media Having a strong online presence and developing the opportunities offered by social media involves new challenges and risks. HEINEKEN may not be able to control information or respond in a timely manner to threats to the Company's reputation, causing brand damage and declining consumer loyalty. Accidental or wilful propagation of negative messages related to HEINEKEN or any of its brands Misuse of the HEINEKEN identity, leading to publication of incorrect, damaging or inappropriate content Ineffective monitoring of active discussions or delayed response to consumer remarks and questions Annual training on Responsible Digital Communication Social Media Program (Masterclass, Workshop and 100-day Follow Up) for Local, Regional and Global Marketing Teams Coach Marketing Teams on Social Media Crisis Management and social listening Monitoring social media platforms by various departments (Marketing, Corporate Relations, Legal Affairs) and monitoring response systems 27 Heineken N.V. Annual Report 2014

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2014 | | pagina 29