Report of the
Report of the
Financial
Other
Contents
Overview
Executive Board
Supervisory Board
statements
information
Risk description
Management capabilities
HEIN EKEN relies on the skills of its people to lead its growth
agenda and strategic change programmes. HEINEKEN may not
be successful in attracting, developing and retaining talented
staff with the required capabilities.
Specific risks include:
Shortage of skilled staff to fill current and future positions
Lower than required quality of staff in key positions
What we are doing to manage the risk
Strengthening of the management talent pipeline
Deepening of appraisal and evaluation processes
Broad range of management development programmes
and initiatives
Functional Succession Committees
Industry consolidation
Further consolidation of the alcohol industry is expected.
HEINEKEN might fail to participate in the right opportunities,
overpay to acquire a business, or fail to successfully integrate
acquired businesses.
Safety, Health and Environment (SHE)
HEINEKEN is committed to providing a safe workplace for
all employees and contractors. Despite the controls in place,
incidents and accidents may happen in the brewery, the supply
chain and in HEINEKEN's route-to-market.
Non-compliance
Due to changes in the legal and regulatory environment, HEINEKEN
faces an increasing risk of non-compliance to local and global laws
and regulations. Failure to comply with applicable regulations could
lead to fines, claims and brand damage.
Specific risks include:
Non-compliance with Company Rules and Code of
Business Conduct
Non-compliance with competition law
Non-compliance to local tax regulations
Non-compliance with marketing and advertisement regulations,
among others on under legal drinking age consumers
Improved cost efficiency by lifting end to end productivity
Permanent market intelligence ensuring timely identification
of promising acquisition targets
Robust balance sheet providing access to liquidity when required
Proven business integration capabilities
Global safety programme to strengthen global standards,
organisation, processes and competencies
Training and development focus on safety leadership and
safety behaviours
Global reporting and deployment of accidents, incidents
and near misses to drive continuous improvement
Global compliance monitoring and gap closing
Embedding of certain risk and control systems and processes
aimed at compliance with all applicable laws and regulations
Yearly assessment of compliance with HEINEKEN Company
Rules and HEINEKEN Code of Business Conduct
Global functions (such as legal and tax) to maintain the
standards and procedures and develop relevant training
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Heineken N.V. Annual Report 2014
