€7,478 m 42.5mhl 21 A% 8.0mhi €852m 25.4% Western Europe AMSTEL "A year of strong and balanced top and bottom line growth, building on strong and broad market share gains, despite an adverse economic and trading environment. Underlying this is a continued focus on cost management and strong innovation rate." Alexis Nasard, President Western Europe and Chief Marketing Officer Key highlights Operating profit (beia) up 45% reflecting increased revenues and continued cost management Market share gains across the region due to impact of 'not an inch back' strategy Improved commercial execution alongside continued investment in brands and innovation Group revenue Group revenue as of total Group beer volume Group beer volume as of total Heineken® volume Group operating profit Group operating profit in premium segment (beia) (beia) as of total Key Brands Contents Report of the Report of the Financial Other Overview Executive Board Supervisory Board statements information Heineken N.V. Annual Report 2014

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2014 | | pagina 23