€7,478
m
42.5mhl 21 A%
8.0mhi €852m 25.4%
Western Europe
AMSTEL
"A year of strong and balanced top and bottom line
growth, building on strong and broad market share
gains, despite an adverse economic and trading
environment. Underlying this is a continued focus
on cost management and strong innovation rate."
Alexis Nasard, President Western Europe and
Chief Marketing Officer
Key highlights
Operating profit (beia) up
45% reflecting increased
revenues and continued
cost management
Market share gains across the
region due to impact of 'not
an inch back' strategy
Improved commercial execution
alongside continued investment
in brands and innovation
Group revenue
Group revenue as of total
Group beer
volume
Group beer volume
as of total
Heineken® volume Group operating profit Group operating profit
in premium segment (beia) (beia) as of total
Key Brands
Contents
Report of the
Report of the
Financial
Other
Overview
Executive Board
Supervisory Board
statements
information
Heineken N.V. Annual Report 2014
