€3,223
m
46.0mhl 23.1%
2.5mhl €302m 9.0%
Central and Eastern Europe
"Our improved performance reflects a value focused
strategy that has delivered disproportional growth
of Heineken® and strong progress from our regional
premium brands. This has been supported by
continued innovation and further efficiency initiatives."
Jan Derek van Karnebeek, President Central
and Eastern Europe and Chief Sales Officer
Key highlights
Revenue per hectolitre up 1 A%
reflecting strategic focus on
premiumisation and innovation
Operating margin (beia)
increased 10bps due to
ongoing cost efficiencies
Strong innovation performance
with significant growth in
non-alcoholic beer category
Group revenue
Group revenue as of total
Group beer
volume
Group beer volume
as of total
Heineken® volume Group operating profit Group operating profit
in premium segment (beia) (beia) as of total
Key Brands
Report of the
Report of the
Financial
Other
Overview
Executive Board
Supervisory Board
statements
information
Heineken N.V. Annual Report 2014
