Vrv
m
24.0mhl 12.1%
6.3mhi €598m 17.8%
Asia Pacific
ANCHOR
i.
'Further market share gains across our main markets
reflect solid growth from our portfolio of premium
brands, led by Heineken® and Tiger. We have
continued to invest in the region with capacity
expansion projects and new breweries currently
under construction."
Roland Pirmez, President Asia Pacific
Key highlights
Consolidated operating profit
(beia) up 5A% organically
Capacity expansion projects in
Vietnam, China and Cambodia
Successful innovation including
the introduction of Radler and
several global brands led to
market share gains
Group revenue
Group beer
volume
Group revenue as of total
Group beer volume
as of total
Heineken® volume Group operating profit Group operating profit
in premium segment (beia) (beia) as of total
Key Brands
Report of the
Report of the
Financial
Other
Contents
Overview
Executive Board
Supervisory Board
statements
information
[<TR* JTO-Jr
-uLUtlRil
Heineken N.V. Annual Report 2014
