€5,401 m 57.0mhi 28.7% 8.9mhl €887 m 26.4% CRISTA Americas Heineken "An excellent year in which our portfolio strategy, investment behind our brands and innovation led to strong revenue growth and share gains in our key markets. This reaffirms the region's potential to offer volume and value growth opportunities." Stefan Orlowski, President Americas Key highlights Consolidated operating profit (beia) increased 16% with market share gains across all key markets 3.2% revenue per hectolitre growth driven by improved brand mix and pricing Double digit growth in Mexico, strong performance in Brazil and improved market share in U.S.A. Group revenue Group beer volume Group revenue as of total Group beer volume as of total Heineken® volume in premium segment Group operating profit (beia) Group operating profit (beia) as of total Key Brands DOS EQt IS 2 Overview Report of the Executive Board Report of the Supervisory Board Financial statements Other information Heineken N.V. Annual Report 2014

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2014 | | pagina 20