€5,401
m
57.0mhi 28.7%
8.9mhl
€887
m
26.4%
CRISTA
Americas
Heineken
"An excellent year in which our portfolio strategy,
investment behind our brands and innovation led
to strong revenue growth and share gains in our
key markets. This reaffirms the region's potential
to offer volume and value growth opportunities."
Stefan Orlowski, President Americas
Key highlights
Consolidated operating profit
(beia) increased 16% with
market share gains across
all key markets
3.2% revenue per hectolitre
growth driven by improved
brand mix and pricing
Double digit growth in Mexico,
strong performance in Brazil and
improved market share in U.S.A.
Group revenue
Group beer
volume
Group revenue as of total
Group beer volume
as of total
Heineken® volume
in premium segment
Group operating profit
(beia)
Group operating profit
(beia) as of total
Key Brands
DOS EQt IS
2
Overview
Report of the
Executive Board
Report of the
Supervisory Board
Financial
statements
Other
information
Heineken N.V. Annual Report 2014