WELCOME
TO HEINEKEN
HEINEKEN
is the world's most
international brewer with
its brands available in 178
countries around the world.
Contents
We are a proud independent global
brewer committed to surprising and
exciting consumers everywhere.
We value a passion for quality,
enjoyment of life, respect for
people and respect for our planet.
We want to win in all markets with
Heineken® and with a full brand
portfolio in markets where we choose.
Further information online:
Overview
1 Performance highlights
2 Key figures
Report of the Executive Board
3 Chief Executive's Statement
5 Outlook 2015
6 Executive Committee
8 Brands that people love
Operational Review
9 Our Business Priorities
10 Grow the Heineken® brand
11 Consumer-inspired, customer-
oriented and brand-led
12 Capture the opportunities
in emerging markets
13 Leverage the benefits of
HEINEKEN's global scale
14 Drive personal leadership
15 Embed and integrate sustainability
Regional Review
16 Our Regions
17 Africa Middle East
18 Americas
19 Asia Pacific
20 Central and Eastern Europe
21 Western Europe
22 Risk Management
28 Financial Review
34 Corporate Governance Statement
Report of the Supervisory Board
45 To the Shareholders
49 Remuneration Report
Financial statements
58 Consolidated Income Statement
59 Consolidated Statement
of Comprehensive Income
60 Consolidated Statement
of Financial Position
61 Consolidated Statement
of Cash Flows
63 Consolidated Statement
of Changes in Equity
65 Notes to the Consolidated
Financial Statements
130 Heineken N.V. Balance Sheet
130 Heineken N.V. Income Statement
131 Notes to the Heineken N.V.
Financial Statements
Other information
139 Appropriation of Profit
140 Independent Auditor's Report
143 Shareholder Information
147 Bondholder Information
148 Historical Summary
150 Glossary
theHEINEKENcompany.com
Download the Annual Report
Find out about HEINEKEN's history
Explore our countries and brands
Follow us on Twitter for news
and updates: <s>HEINEKENCorp