€3,085m
29.3mhl 14.7%
3.8mhl €700m 20.8%
Africa Middle East
Heineken
AMSTEL
'The introduction of new brands and more
innovative packaging has helped us reach new
consumer groups as HEINEKEN continues to lead
the way in making the beer category an even more
attractive proposition to people across the region."
Siep Hiemstra, President Africa Middle East
Key highlights
Consolidated operating profit
(beia) up 8.8% organically
reflecting solid growth across
most markets
High rate of innovation driven
by launch of new brands
and packaging
Continued capital investment
in capacity across key markets
Group revenue
Group revenue as of total
Group beer
volume
Group beer volume
as of total
Heineken® volume Group operating profit Group operating profit
in premium segment (beia) (beia) as of total
Key Brands
Contents
Overview
Report of the
Executive Board
Report of the
Supervisory Board
Financial
statements
Other
information
17
Heineken N.V. Annual Report 2014
