£ranP Capture the opportunities in emerging markets - fc 7.5% IBS 1 HEINEKEN has transformed its emerging market presence in recent years through a clear acquisition strategy and strong organic growth. regional] POWER BRANDS 15.2* 3.2* 1.6* Asia Pacific CONTINUED INVESTMENT IN EMERGING MARKETS investing in capacity Americas Africa Middle East LOCAL ^HampION5 Mexico Tecate Nigeria Indonesia Heineken® VOLUME GROWTH IN KEY COUNTRIES volume growth Mexico volume growth Vietnam 1 Report of the Report of the Financial Other Overview Executive Board Supervisory Board statements information CHINA Groundbreaking f0r new brewery August 201A ETHIOPIA First brew in our new brewery July 201A INCO \odia, Indonesia Vietnam 0 mhl STAR Star mhl fpiNTANtl Bintang mhl South Korea China Mexico Explore our regional and local brands: theHEINEKENcompany.com *Source: Company data Heineken N.V. Annual Report 2014

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2014 | | pagina 14