£ranP
Capture the opportunities
in emerging markets
- fc
7.5%
IBS 1
HEINEKEN has transformed its emerging
market presence in recent years through
a clear acquisition strategy and strong
organic growth.
regional] POWER BRANDS
15.2*
3.2*
1.6*
Asia Pacific
CONTINUED INVESTMENT IN EMERGING MARKETS
investing in capacity
Americas
Africa Middle East
LOCAL
^HampION5
Mexico
Tecate
Nigeria Indonesia
Heineken® VOLUME
GROWTH IN
KEY COUNTRIES
volume growth
Mexico
volume growth
Vietnam
1
Report of the
Report of the
Financial
Other
Overview
Executive Board
Supervisory Board
statements
information
CHINA
Groundbreaking f0r new
brewery August 201A
ETHIOPIA
First brew in our new
brewery July 201A
INCO \odia, Indonesia
Vietnam
0
mhl
STAR
Star
mhl
fpiNTANtl
Bintang
mhl
South
Korea
China
Mexico
Explore our regional and local brands:
theHEINEKENcompany.com
*Source: Company data
Heineken N.V. Annual Report 2014