S
m
T
t39%
CIDER
2-r
#1
41 MARKETS
RADLER
I
Consumer-inspired, customer-
oriented and brand-led
FASTER
50
TORP
innovation
rate in 201A
HEINEKEN is committed to being part
of the conversation with consumers and
being recognised as the preferred partner
for its customers.
FASTEST
GROWING
GLOBAL
BRANDS
CATEGORY
GROWING
THAN BEER
global
CIDER
NOWAVAILABLETN/
ALCOHOL FREE
Volume
119%
Volume
Now in 56
countries
BRANDS
COUNTRIES
In-store theatre
UEFA Champions Leagu
prTSs^o°o stores;
9 BRANDS STRATE0.C RETAILERS, IE.
Launched in key
European markets
t FROM 5.9% in 2013
Contents
Report of the
Report of the
Financial
Other
Overview
Executive Board
Supervisory Board
statements
information
PRODUCER
AVAILABLE IN
4 MARKETS
AND GROWING
M
To learn more about our innovations, visit:
theHEINEKENcompany.com
Sol Premium excluding Mexico
Heineken N.V. Annual Report 201A
