CITY
BOTTLE
MEN OF THE
WORLD
19%
NEW
STAR CAN
Grow the Heineken® brand
Heineken®
SHARE OF IPS
@WH EREN EXT
The Heineken® brand is a key strategic
asset and the undisputed leader in the
international premium segment (IPS).
DANCE MORE
DRINK SLOW
#SHARETHESOFA
470/n /b/°
U L
specially designed
City Bottles distributed
across the world
pu rchase intent ~7 C.0/
I /0 share of voice
of all sponsors
ACTIVATED IN
110 MARKETS
IT'S ALL ABOUT THE
PERFECT SETTING
design unveiled
Contents
Overview
Report of the
Executive Board
Report of the
Supervisory Board
Financial
statements
Other
information
i ÏW-'
Lv
global enjoy responsibly campaign
with DJ Armin van Buuren
Pop-up City Lounge launched
during London Design Week
THE LEGENDARY
The stories continue with
The Odyssey' and 'The City'
Local topspin in 60 markets
helping consumers all over the
world to share and enjoy the
secrets of their city
See our latest campaigns:
theHEINEKENcompany.com
Heineken N.V. Annual Report 201A
