Operational Review
HEINEKEN is focused on six business priorities.
Each one helps us to achieve our goal of winning
in all markets with Heineken® and with a full
brand portfolio in markets where we choose.
Grow the
Heineken® brand
Consumer-inspired,
customer-oriented
and brand-led
Capture the
opportunities
in emerging
markets
Leverage the
benefits of
HEINEKEN's
global scale
Drive personal
leadership
Embed and
integrate
sustainability
Report of the
Report of the
Financial
Other
Contents
Overview
Executive Board
Supervisory Board
statements
information
9
Heineken N.V. Annual Report 2014
