Contents Overview Report of the Executive Board Report of the Supervisory Board Financial statements Other information Advances to customers Advances to customers relate to an upfront cash discount to customers. The advances are amortised over the term of the contract as a reduction of revenue. In monitoring customer credit risk, refer to the paragraph above relating to trade and other receivables. Investments HEINEKEN limits its exposure to credit risk by only investing available cash balances in liguid securities and only with counterparties that have strong credit ratings. HEINEKEN actively monitors these credit ratings. Guarantees HEINEKEN's policy is to avoid issuing guarantees where possible unless this leads to substantial benefits for HEINEKEN. In cases where HEINEKEN does provide guarantees, such as to banks for loans (to third parties), HEINEKEN aims to receive security from the third party. Eleineken N.V. has issued a joint and several liability statement to the provisions of Section 403, Part 9, Book 2 of the Dutch Civil Code with respect to legal entities established in the Netherlands. Exposure to credit risk The carrying amount of financial assets represents the maximum credit exposure. The maximum exposure to credit risk at the reporting date was: In millions of EUR Note 2014 2013 Trade and other receivables, excluding current derivatives 20 2,621 2,382 Cash and cash equivalents 21 668 1,290 Current derivatives 20 122 45 Investments held for trading 17 13 11 Available-for-sale investments 17 253 247 Non-current derivatives 17 97 67 Loans to customers 17 68 65 Other loans receivable 17 82 50 Indemnification receivable 17 9 113 Held-to-maturity investments 17 3 4 Other non-current receivables 17 141 128 4,077 4,402 The maximum exposure to credit risk for trade and other receivables (excluding current derivatives) at the reporting date by geographic region was: In millions of EUR 2014 2013 Western Europe 1,000 956 Central and Eastern Europe 497 466 The Americas 470 428 Africa Middle East 293 237 Asia Pacific 223 178 Head Office/eliminations 138 117 2,621 2,382 115 Heineken N.V. Annual Report 2014

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2014 | | pagina 117